We rebuilt the funnel and the CRM architecture, and I cold-pitched a batch of podcasts. Two of them, The School of Greatness and Digital Social Hour, ended up producing the best-performing clips the company had ever had. In under a year, YouTube grew from 120K to 230K subscribers, and Instagram from 5K to 20K followers. Cold outreach, pipeline, closing.
CRM management, B2C lead qualification and conversion into sales.
Marketing lead for La Merchería, part of an 80 person merchandising group. Brand, creative direction and content, plus hands-on input on product, tech, web development and UX/UI, and sales.
Over 15 music videos and over 100 branded content pieces: produced, written, edited, starred in and distributed across every channel. Crews of up to 30 people. Casting calls with over 400 people to get the quality and execution right. From idea to release, through script, casting, shoot and edit.
This site also shows a bit of how I work. I built all of it myself.