Who I am
I started out selling over the phone and ended up running marketing, product and creative teams. Along the way I built a video production company, took a US startup from $10K to $30K MRR in three months, and ran marketing for La Merchería, part of an 80 person merchandising group.
I didn't do any of it alone. But I was in it for all of it, hands on.
What I bring
Tap any of them for the details.
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Cold outreach, pipeline and closing. CRM and funnel end to end. Inbound and outbound, B2B and B2C lead qualification. Metrics, KPIs and A/B testing.
Two years handling customers one at a time, averaging a hundred closes a month. I listen, I solve it, and I close.
Strategy, script, production, publishing. Content that brings people in, and content that gets them to buy.
Product, engineering, sales, creative, web design, social. Teams of up to 30.
I look at the whole business: numbers, funnel, team, message, product. What's working, what isn't, and what's falling through the cracks because it isn't anyone's job.
CRM and automation, video production and editing, brand development, AI workflows. Spanish, English, Portuguese and Hebrew.
Track record
Why reach out
I'm not here to coast. I want to do good work and earn my paycheck every month. I want to grow, and I want your time and mine to be worth it.
I'm looking for a meeting. I'll show up prepared.
My CV
- Ran marketing for La Merchería, part of an 80 person merchandising group.
- Grew revenue from $20K to $60K a month in 8 months through brand strategy, content systems and marketing direction.
- Owned brand, creative direction and content, with hands-on input on product, web and sales.
- Produced, scripted and performed in 20+ audiovisual productions, coordinating camera, edit and post teams.
- Rebuilt the marketing and sales funnel architecture from scratch.
- Landed podcast partnerships by cold outreach: Lewis Howes and Digital Social Hour. Millions of views, the company's best content in a decade.
- Built the CRM and automation in HubSpot: lead scoring, sequences, reporting.
- Grew monthly revenue $10K to $30K in 3 months, peaks of $40–50K.
- Converted inbound trial users into paying subscribers through consultative, education-first sales.
- Inbound and outbound end to end: around 100 closes a month for 24 months, ~2,400 customers, USD 3.6M generated directly.
- CRM management, lead qualification and conversion.
- Twelve years running my own production company.
- 15+ music videos and over 100 branded content pieces. Teams of up to 30.
- It is where I keep my hands on the craft, not where I make my living.
Education: Marketing, UADE Business School · Rimon School of Music
Tools: HubSpot · Salesforce · Pipedrive · Notion · Claude Code · CapCut Pro
Open to: remote, hybrid or on site. Based in Buenos Aires, available immediately.
Will you hire me?
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