What you want to do but can't yet justify a full team for.
Tap each one.
I look at the whole business: numbers, funnel, team, message, product. What's working, what isn't, and what's not happening because it's nobody's job.
I started out selling over the phone, so I know what a real no sounds like. I build the pipeline, follow up on every lead and close. I measure everything, test, and keep what works.
I rebuild the funnel and the CRM so you can see where every lead comes from, who owns it and where it drops off. I did it in HubSpot for a US company.
Strategy, scripts, production, publishing. I did it end to end for twelve years, and now I guide the teams who do it. Content that brings in leads. And helps close them.
Product, tech, sales, creative, social, web design, brand, PR and podcasts. I help set priorities and support the teams you already have, or build the one you're missing.
A new market, a new segment, a new product, ideas that need direction. We test small, with clear metrics, before building structure.
Tailored. One at a time.
No packages. First I learn how your business works, then we build what's missing together.
Diagnosis
Numbers, team, message, channels. What's working, what isn't, and what's stuck because nobody got to it.
Direction
Priorities, one metric, a short plan. We agree on what we measure before we agree on what we do.
Execution
With your team, or by building the one you're missing.
Real numbers, with names attached.
We rebuilt the funnel and the CRM, and I cold-pitched the podcast run. Two of them, The School of Greatness and Digital Social Hour, produced the company's best-performing clips.
CRM management, lead qualification and conversion into sales, one by one.
Marketing lead for La Merchería, part of an 80 person merchandising group. Brand, creative direction and content; contributed to product, tech, web development and sales.
From idea to publishing: script, casting, shooting and editing. Casting calls of 400+ people.
See the work →I didn't do any of this alone. But I was in the thick of every one.
I started out selling over the phone and ended up leading marketing, product and creative teams in three countries. Today I work with companies from the outside, with the fresh eyes of someone who isn't caught up in the day to day.
I work with companies that do things right and don't hurt anyone.
If you love what you do, we'll get along.
Great. Pick how: